Dynamo's Electric Bike Sales Process SOP

At Dynamo, we’re committed to equipping our dealers with the tools they need to excel in electric bike sales, and this 10-step guide serves as the Standard Operating Procedure (SOP) for creating a consistent, high-quality customer experience. Developed from best practices at Indian Motorcycle of San Diego, this SOP has been meticulously refined to address each stage of the sales process, from the initial greeting to the final delivery.

This SOP is more than just a guide—it’s a proven framework that helps dealers engage customers, build rapport, and ultimately drive sales. Starting with Step 1: The Greet, dealers are encouraged to make a memorable first impression by asking insightful questions based on the "FORMAT" method (Family, Occupation, Recreation, Motivation, Animals, and Team). By following this SOP through steps like Step 3: Sit-On & Demo, where dealers ensure a custom fit, and Step 5: The Sit-Down to capture essential information and secure commitment, dealers can create a seamless, repeatable process that maximizes customer satisfaction.

Additionally, this SOP emphasizes opportunities to increase profitability through accessories, maintenance services, and demo days—proven strategies that drive higher margins and keep customers returning. The consistent application of these steps as an SOP helps build customer trust and ensures every interaction is both professional and effective. By using this SOP, dealers can confidently approach each sale with a clear, structured process that fosters long-term growth and customer loyalty.

Click here to view the full 10-Step Sales SOP